Month: November 2025
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Persuasion Science and Practical Risk Ownership
By Ed Thinkletter: Robert Cialdini’s book Influence: The Psychology of Persuasion delves into the science behind why people say “yes” and how to apply these insights ethically. The book identifies six key principles of influence—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—each rooted in human psychology. Through engaging examples and rigorous research, Cialdini…
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Discipline, Commitment, Courage, and Practical Risk Ownership
By Ed Thinkletter: Ernest Hemingway’s The Old Man and the Sea tells the story of Santiago, an aging Cuban fisherman who faces the ultimate test of endurance, skill, and spirit as he battles a massive marlin far out in the Gulf Stream. The novel’s central themes include perseverance, pride, and the honor found in struggle,…